Resume

Business Developer

Marketing Manager

Project Manager

Mohammad Mohammadi

As a seasoned marketing manager, business developer, and digital marketing specialist, I am specialized in assisting and mentoring start-ups so that their founders can convert their business ideas to success stories.

My rainbow of skills, ranging from website designing to digital marketing and from management consultancy to business development, has given me the confidence to embark upon this challenge in my successful career path.

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What I Do

Digital Marketing

I offer all expert-level branding services, website design & development and digital marketing services.

Web Design

I create websites and web applications to meet the client's requirements and to comply with corporate visual identity guidelines and usability best practices. I can re-branded your corporate's image through design, UX, SEO and maintaining for web and software application program interface (API).

Copywriter

Having worked as a senior journalist at BBC, I am able to write high-quality text contents which can be appealing to the right audience. I have also worked as a Google Search Quality Rater, which means that I am aware of Google's preferences when it comes to the performance in web search queries.

Project Management

Not only have I undertaken an MSc degree at a prestigious univeristy in the UK, but also I have exercised my project management knowledge in numerous projects.

Testimonials

Great service, very fast and accurate. They did exactly what had been promised and more. Mohammad intelligently looked into our business, spotting nuances that I had not identified and brought them to my attention without slowing up delivery at all. I would highly recommend to others.

Gary Smith

Google

It was a real pleasure to work with Mohammad. He provided an excellent work, with a perfect knowledge of the Google Keyword Planner tool, and provided very useful information about the target language and culture. He communicate really well and regularly gives updates on the progress of the work. I can warmly recommend the company and will not hesitate to work with him again.

Gaelle Sahintekin

Oban International

Mohammad assigned a diligent and very thorough professional with excellent attention to detail to my complex project. Many thanks for his hard work and we will definitely be working with you again.

Ben Tamplin

E-sense

Excellent, prompt, and extremely courteous. We are eager to work together again, and highly recommend Mohammad to anyone looking for spectacular quality consultation services. Great job! J. Krinke

J. Krinke

Dino Lingo

Clients

15 Years of Experience

Education

2008 - 2010

London South Bank University

MSc in Digital Marketing

Critical thinking to develop engaging content for web-based user experiences and provides training in the tools and techniques used for web design and development.

2006 - 2008

London South Bank University

Project Management

Key concepts and trends associated with e-commerce and e-business. Applying tools, techniques and best practices in digital marketing.

1998 - 2003

IUST

BSc in Architecture

A critical practice that applies knowledge of process, skills, tools, deliverables, and techniques to project activities.

Work Experience

work_timeline

2018 - Present

Toronto, Canada

Director of Marketing

Digital Marketing & Brand Strategy: Spearheading digital marketing initiatives, crafting and executing a strategic plan that amplified the company's vision and mission, achieving a 35% boost in leads within six months.
Advanced Data Analytics: Leveraging advanced analytics to identify key market trends, leading to the successful launch of a new market segment in the Far East, achieving a 15% market share within the first year.
Data Segmentation: Harnessing customer data segmentation to tailor marketing messages, resulting in a 35% higher conversion rate for personalized campaigns.
Email Marketing: Implementing A/B testing on email campaigns, enhancing open rates by 25% and click-through rates by 30%, significantly boosting customer engagement.
SEO & Content Strategy: Leading SEO, SEM, and PPC campaigns, utilizing Google Analytics for optimization, resulting in a 38% increase in page views and the successful publication of over 35 articles on leading media platforms.
Social Media & Community Engagement: Revitalized the company's Instagram, growing the follower base to 80,000 and generating 12,000+ leads, which contributed to a 25% increase in profitability.
CRM & Process Optimization: Developed a bespoke CRM system tailored to immigration programs, significantly enhancing operational efficiency and client management processes.
Project Management: Implemented task management software, streamlining project workflows and enhancing team productivity across business functions.
Marketing Automation: Utilizing Marketo and HubSpot for automated marketing campaign management and developing email nurturing programs to enhance the sales pipeline.
Sales Funnel: Creating sales funnels for different immigration programs, training the sales team, and designing and implementing an appraisal system to audit performance and improve business development leads.
Cost Management: Led a strategic overhaul of marketing and business operations, achieving a 40% reduction in marketing costs within a year through data-driven budget reallocation and operational efficiencies.
Document Management: Designing and implementing an advanced cloud-based electronic document management system.
Website Development: Designing WordPress websites based on competitive research and implementing an on-page and off-page Search Engine Optimization strategy.
Learning Management System: Creating an online educational platform utilizing Moodle, the most advanced Learning Management System.
Business Plan: Administering the development of comprehensive business plans.
Mobile Application Development: Designing iOS and Android mobile applications and distributing them on major application markets such as Apple’s App Store and Google Play.

2015 - 2018

London, UK

Project Manager

Coached a team of 40 contributors in teaching the artificial intelligence behind Google's search engine, improving its performance through sophisticated machine learning processes.
Managed team leaders on the Google Knowledge Graph project, which covered 570 million entities and 18 billion facts, aiming to "Reshape the web."
Compiled and edited various detailed guidelines in multiple languages for use by contributors.
Supervised a team of Ad Quality Raters, responsible for providing feedback on the quality and content accuracy of advertisements on Google.
Oversaw highly trained Search Quality Evaluators, rating the quality of web pages.
Took initiative in revamping quality assurance policies and procedures, significantly enhancing operational efficiency.
Played a key role in revising a localization strategy for Google’s localization project, addressing regional preferences and language complexities, leading to a 25% increase in user adoption.
Applied strong leadership talents in interviewing job applicants, training new hires, and fostering a cohesive work environment among team members.
Acted as the primary point of contact for stakeholders, providing regular updates and managing expectations effectively.
Led strategic planning sessions to align project goals with Google's broader objectives, ensuring cohesive progress and cross-departmental collaboration.
Implemented advanced data analysis techniques to monitor project performance, identifying key trends and insights that guided decision-making processes.
Coordinated with international teams to ensure global standards and practices were uniformly applied, fostering a cohesive approach to project execution across different regions.
Developed and maintained project timelines and milestones, using project management tools to track progress and ensure timely completion of objectives.
Facilitated regular team meetings and workshops, fostering open communication, brainstorming, and problem-solving to overcome project challenges and encourage innovation.

2010 - 2015

London, UK

Marketing Account Manager

Developed unique marketing strategies for diverse industries, aligning with specific business objectives.
Enhanced client connections, leading to increased satisfaction and retention by 30% and 25% respectively.
Managed B2B & Enterprise account processes, ensuring client satisfaction and smooth operations.
Partnered with corporations to transform marketing into revenue-generating activities with HubSpot and Marketo.
Executed over 25 comprehensive business plans for global clients, guiding strategic growth.
Conducted market trend research to inform sales and marketing strategies.
Implemented a Knowledge Management system for improved consultant collaboration.
Led teams to deliver projects on time and within budget, ensuring quality and collaboration.
Contributed significantly to strategic planning, converting insights into actionable marketing strategies.
Managed marketing campaign budgets for optimal resource allocation and ROI.
Provided training and mentorship to enhance team skills and professional development.
Analyzed and reported on campaign performance for continuous client improvement.
Pursued innovative service delivery methods, staying ahead of industry trends.