Mohammad Mohammadi

A dynamic and innovative Senior Marketing Manager with a rich blend of expertise in digital marketing, business development, and graphic design. I am passionate about guiding start-ups from concept to success, leveraging my diverse skill set to turn visionary ideas into tangible achievements. My career is marked by a proven track record of mentoring emerging businesses, where my strategic approach seamlessly integrates creative design, cutting-edge marketing strategies, and effective business planning. This unique combination of skills has both propelled my career growth and consistently yielded transformative results for the start-ups I have collaborated with.

What I Do

Digital Marketing

I offer all expert-level branding services, website design & development and digital marketing services.

Web Design

I create websites and web applications to meet the client's requirements and to comply with corporate visual identity guidelines and usability best practices. I can re-branded your corporate's image through design, UX, SEO and maintaining for web and software application program interface (API).

Copywriter

Having worked as a senior journalist at BBC, I am able to write high-quality text contents which can be appealing to the right audience. I have also worked as a Google Search Quality Rater, which means that I am aware of Google's preferences when it comes to the performance in web search queries.

Project Management

Not only have I undertaken an MSc degree at a prestigious univeristy in the UK, but also I have exercised my project management knowledge in numerous projects.

Testimonials

Resume

15 Years of Experience

Education

2008 - 2010
London South Bank University

MSc in Digital Marketing

2006 - 2008
London South Bank University

MSc in Project Management

1998 - 2003
IUST

BSc in Architecture

Work Experience

2018 - Present
Toronto, Canada

Director of Marketing

  • Digital Marketing: Leading the development of a comprehensive digital marketing strategy. By employing data interpretation and strategic A/B testing across various campaigns, we achieved a notable 40% increase in leads within the first year, underscoring the effectiveness of our targeted approaches.
  • Data Analytics: Leveraging sophisticated data analytics techniques to identify key market trends, leading to the successful launch of new market segments in China, India, and the Middle East. My efforts in harnessing customer data segmentation to tailor marketing messages resulted in a 35% higher conversion rate for personalized campaigns.
  • Email Marketing: Implementing A/B testing on email campaigns, enhancing open rates by 25% and click-through rates by 30%, significantly boosting customer engagement.
  • Marketing Automation: Integrating Marketo and HubSpot to drive advanced marketing automation strategies, I'm actively developing targeted email nurturing programs that significantly enhance our sales pipeline. This approach personalizes the customer journey, leading to marked improvements in conversion rates. Additionally, I have created smart sales funnels, enhancing lead qualification and nurturing processes.
  • SEO & Content Strategy: Leading SEO, SEM, and PPC campaigns utilizing Google Analytics and Google Search Console, resulting in a 38% increase in page views.
  • Paid Ads Campaigns: Managing a $50,000 monthly ad budget across Google, Facebook, and LinkedIn, rigorously applying data analytics to optimize campaigns. This approach led to a 40% rise in lead generation and a 30% increase in ROI, showcasing the power of data-driven decision-making in maximizing ad spend effectiveness.
  • Social Media: Revitalized the company's Instagram, growing the follower base to 80,000 and generating 12,000+ leads, which contributed to a 25% increase in profitability, underscoring the pivotal role of tailored social media marketing in driving both brand growth and financial success.
  • Graphic Designing: Crafting visually compelling assets for digital marketing initiatives across Google Ads and Facebook, optimizing user interaction and click-through rates. Utilizing advanced design principles and tools within the Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) to produce distinctive, brand-aligned collateral for both online and print media, ensuring a cohesive visual identity across all platforms.
  • CRM & ERP: Developed an integrated CRM and ERP system, specifically tailored for immigration programs management, which substantially improved operational efficiency and client relationship processes. This holistic approach also incorporated advanced project and task management functionalities, alongside time tracking and VoIP systems, streamlining project workflows and significantly boosting team productivity.
  • Project Management: Implemented project and task management software, streamlining project workflows and enhancing team productivity across business functions.
  • Google Sheets and Excel: Developing advanced bespoke dashboards in Google Sheets and Microsoft Excel using complex formulas and scripts, including a robust contract management system, secure password management system, and a client distribution system among staff, streamlining operations and enhancing efficiency.
  • Cost Management: Led a strategic overhaul of marketing and business operations, achieving a 25% reduction in marketing costs within a year through data-driven budget reallocation and operational efficiencies.

2013 - 2018
London, UK

Project Manager

  • Coached a team of 40 contributors in teaching the artificial intelligence behind Google's search engine, improving its performance through sophisticated machine learning processes.
  • Managed team leaders on the Google Knowledge Graph project, which covered 570 million entities and 18 billion facts, aiming to "Reshape the web."
  • Compiled and edited various detailed guidelines in multiple languages for use by contributors.
  • Supervised a team of Ad Quality Raters, responsible for providing feedback on the quality and content accuracy of advertisements on Google.
  • Oversaw highly trained Search Quality Evaluators, rating the quality of web pages.
  • Took initiative in revamping quality assurance policies and procedures, significantly enhancing operational efficiency.
  • Played a key role in revising a localization strategy for Google’s localization project, addressing regional preferences and language complexities, leading to a 25% increase in user adoption.
  • Applied strong leadership talents in interviewing job applicants, training new hires, and fostering a cohesive work environment among team members.
  • Acted as the primary point of contact for stakeholders, providing regular updates and managing expectations effectively.
  • Led strategic planning sessions to align project goals with Google's broader objectives, ensuring cohesive progress and cross-departmental collaboration.
  • Implemented advanced data analysis techniques to monitor project performance, identifying key trends and insights that guided decision-making processes.
  • Coordinated with international teams to ensure global standards and practices were uniformly applied, fostering a cohesive approach to project execution across different regions.
  • Developed and maintained project timelines and milestones, using project management tools to track progress and ensure timely completion of objectives.
  • Facilitated regular team meetings and workshops, fostering open communication, brainstorming, and problem-solving to overcome project challenges and encourage innovation.

2009 - 2013
London, UK

Marketing Account Manager

  • Developed unique marketing strategies for diverse industries, aligning with specific business objectives.
  • Enhanced client connections, leading to increased satisfaction and retention by 30% and 25% respectively.
  • Managed B2B & Enterprise account processes, ensuring client satisfaction and smooth operations.
  • Partnered with corporations to transform marketing into revenue-generating activities with HubSpot and Marketo.
  • Executed over 25 comprehensive business plans for global clients, guiding strategic growth.
  • Conducted market trend research to inform sales and marketing strategies.
  • Implemented a Knowledge Management system for improved consultant collaboration.
  • Led teams to deliver projects on time and within budget, ensuring quality and collaboration.
  • Contributed significantly to strategic planning, converting insights into actionable marketing strategies.
  • Managed marketing campaign budgets for optimal resource allocation and ROI.
  • Provided training and mentorship to enhance team skills and professional development.
  • Analyzed and reported on campaign performance for continuous client improvement.
  • Pursued innovative service delivery methods, staying ahead of industry trends.

Business Skills

Business Development

100%

Project Management

100%

Business Intelligence

85%

Business Plan

85%

Digital Marketing Skills

Search Engine Optimization

95%

Google Ads (PPC)

95%

Google Analytics

90%

Social Media Marketing

100%

Content Marketing

90%

Copywriting

90%

Website Designing

Wordpress

90%

HTML

95%

JavaScript

60%

Adobe DreamWeaver

90%

Moodle

95%

Shopify

100%

Design Skills

Adobe Creative Cloud

90%

Adobe Photoshop

100%

Adobe Illustrator

100%

Adobe InDesign

100%

Adobe After Effects

60%

Video Editing

60%

Animation

60%

Canva

100%

Portfolio

My Works
Looker Studio and Shopify

Looker Studio and Shopify

Looker Studio
Looker Studio and Search Console

Looker Studio and Search Console

Looker Studio
Mana Profile in Persian

Mana Profile in Persian

Video
Hubspot Inbound Certified

Hubspot Inbound Certified

Certificate
Hubspot Digital Marketing

Hubspot Digital Marketing

Certificate
Semrush SEO Toolkit Exam

Semrush SEO Toolkit Exam

Certificate
Semrush Amazon Seller Certification

Semrush Amazon Seller Certification

Certificate
TV Reports: Collection

TV Reports: Collection

TV Reports FA
Google Tag Manager Fundamentals

Google Tag Manager Fundamentals

Certificate
Introduction to Data Studio

Introduction to Data Studio

Certificate
Getting Started With Google Analytics 360

Getting Started With Google Analytics 360

Certificate
Google Analytics for Power Users

Google Analytics for Power Users

Certificate
Advanced Google Analytics

Advanced Google Analytics

Certificate
Project Management Foundations by PMI

Project Management Foundations by PMI

Certificate
Blog: Mishka Grooming

Blog: Mishka Grooming

Blog
Blog: NeatEx

Blog: NeatEx

Blog
Web design: Mishka Grooming

Web design: Mishka Grooming

Web design
Mana Immigration

Mana Immigration

Web design
Mana Mohajerat

Mana Mohajerat

Web design
TV Reports: Collection

TV Reports: Collection

TV Reports
Banner: Mana Services

Banner: Mana Services

Print
Flyer: Sturt-up Visa

Flyer: Sturt-up Visa

Print
Flyer: Study Permit University

Flyer: Study Permit University

Print
Flyer: Study Permit School

Flyer: Study Permit School

Print
Flyer: Toronto Tour

Flyer: Toronto Tour

Print
Flyer: Visitor’s Visa

Flyer: Visitor’s Visa

Print
Motion Graphics: Travel Kiosk Teaser

Motion Graphics: Travel Kiosk Teaser

Video
Motion Graphics: Mana Travel Teaser

Motion Graphics: Mana Travel Teaser

Video
Motion Graphics: Start-up Visa Teaser

Motion Graphics: Start-up Visa Teaser

Video
Motion Graphics: Mana Teaser

Motion Graphics: Mana Teaser

Video
Web design: NeatEx

Web design: NeatEx

Web design
Web design: Mana Life

Web design: Mana Life

Web design
Web design: Homa Trading

Web design: Homa Trading

Web design
Restaurant Menu: Drink

Restaurant Menu: Drink

Print
Restaurant Menu: Food

Restaurant Menu: Food

Print
Brochure: Summer Camp

Brochure: Summer Camp

Print
Business Profile: Mana Immigration

Business Profile: Mana Immigration

Print
Business Profile: Mana Immigration Tri-Fold

Business Profile: Mana Immigration Tri-Fold

Print
Brochure: Spread Brochure OOWP

Brochure: Spread Brochure OOWP

Print
Brochure: Carpet Fiber

Brochure: Carpet Fiber

Print
Brochure: Negin Travel

Brochure: Negin Travel

Print
Motion Graphics: How to Protect Yourself against COVID-19

Motion Graphics: How to Protect Yourself against COVID-19

Video
Motion Graphics: What you need to know about COVID-19

Motion Graphics: What you need to know about COVID-19

Video
Motion Graphics: Express Entry

Motion Graphics: Express Entry

Video
City Profile: Tourism Industry

City Profile: Tourism Industry

Business Reports
Business Plan: A Travel Website

Business Plan: A Travel Website

Business Reports
Motion Graphics: Timeline for Start-up Visa

Motion Graphics: Timeline for Start-up Visa

Video
Motion Graphics: Timeline for Federal Skilled Worker

Motion Graphics: Timeline for Federal Skilled Worker

Video
Motion Graphics: Timeline for University Study Permit

Motion Graphics: Timeline for University Study Permit

Video
Motion Graphics: Timeline for Child’s Study Permit

Motion Graphics: Timeline for Child’s Study Permit

Video
Motion Graphics: Timeline for TRV

Motion Graphics: Timeline for TRV

Video
Podcast: Working as a Self-Employed

Podcast: Working as a Self-Employed

Podcast
Podcast: Elementary Schools

Podcast: Elementary Schools

Podcast
Podcast: Health Card

Podcast: Health Card

Podcast
Podcast: Canadian Brands

Podcast: Canadian Brands

Podcast
Podcast: Canada’s Banking System

Podcast: Canada’s Banking System

Podcast
Podcast: Hotels

Podcast: Hotels

Podcast
Podcast: Pre Arrival Preparation

Podcast: Pre Arrival Preparation

Podcast
Podcast: Ten Symbols of Canada

Podcast: Ten Symbols of Canada

Podcast
Podcast: Provinces- Ontario

Podcast: Provinces- Ontario

Podcast
Podcast: Rent a Ca

Podcast: Rent a Ca

Podcast
Doing Business Guide: Armenia

Doing Business Guide: Armenia

Business Reports
Doing Business Guide: Turkey

Doing Business Guide: Turkey

Business Reports
Sales Manual: Mana Immigration

Sales Manual: Mana Immigration

Business Reports
Corporate Identity: Mana Immigration

Corporate Identity: Mana Immigration

Business Reports
Company Handbook: Mana Immigration

Company Handbook: Mana Immigration

Business Reports
Company Handbook: NetNazar

Company Handbook: NetNazar

Business Reports
Wireless Technologies: Azerbaijan

Wireless Technologies: Azerbaijan

Business Reports
Smartphone Applications: Middle East

Smartphone Applications: Middle East

Business Reports
Digital Marketing Proposal: Dog Grooming

Digital Marketing Proposal: Dog Grooming

Business Reports
Financial Institutes: France

Financial Institutes: France

Business Reports
Dogaheh Business Solutions

Dogaheh Business Solutions

Web design
Logo: Daftin Rugs

Logo: Daftin Rugs

Logo
Iran’s complex political system

Iran’s complex political system

Articles
Why is the arrest of Ahmadinejad’s aide significant?

Why is the arrest of Ahmadinejad’s aide significant?

Articles
How the IAEA report on Iran triggered a new wave of sanctions

How the IAEA report on Iran triggered a new wave of sanctions

Articles
Meet Parissa – the “angel of Iranian music

Meet Parissa – the “angel of Iranian music

TV Reports
Sima Bina: a life devoted to Iranian folk music

Sima Bina: a life devoted to Iranian folk music

TV Reports
East meets West in music by Iranian soprano Darya Dadvar

East meets West in music by Iranian soprano Darya Dadvar

TV Reports
Persia meets Europe in Zurich

Persia meets Europe in Zurich

TV Reports
Iran: the leading players in the Presidential elections

Iran: the leading players in the Presidential elections

TV Reports
Mohsen Namjoo tours Europe

Mohsen Namjoo tours Europe

TV Reports
“Six weeks of Iranian Art” in Toronto

“Six weeks of Iranian Art” in Toronto

TV Reports
Unique and eclectic Toronto hosts Six Weeks of Iranian Art

Unique and eclectic Toronto hosts Six Weeks of Iranian Art

TV Reports
Strunz and Farah: World music pioneers

Strunz and Farah: World music pioneers

TV Reports
تورنتو به تماشای هنر معاصر ایران نشست

تورنتو به تماشای هنر معاصر ایران نشست

TV Reports FA
گفتگو با پریسا، ستاره ماندگار موسیقی ایران

گفتگو با پریسا، ستاره ماندگار موسیقی ایران

TV Reports FA
تورنتو، نمایشگر آثار هنرمندان ایرانی

تورنتو، نمایشگر آثار هنرمندان ایرانی

TV Reports FA
ساز و آواز محسن نامجو در اروپا طنین انداز شد

ساز و آواز محسن نامجو در اروپا طنین انداز شد

TV Reports FA
محسن نامجو در گفتگو با یورونیوز: کار اصلی هنر اعتراض نیست

محسن نامجو در گفتگو با یورونیوز: کار اصلی هنر اعتراض نیست

TV Reports FA
زیباکلام: ائتلاف اصلاح طلبان، اصولگرایان را نگران کرده است

زیباکلام: ائتلاف اصلاح طلبان، اصولگرایان را نگران کرده است

TV Reports FA
افسونگری هنر ایران در اروپا

افسونگری هنر ایران در اروپا

TV Reports FA
پیوند شرق و غرب در صدای دریا دادور

پیوند شرق و غرب در صدای دریا دادور

TV Reports FA
سیما بینا، نامی جاودانه در موسیقی محلی ایران

سیما بینا، نامی جاودانه در موسیقی محلی ایران

TV Reports FA
گفتگو با سیما بینا، راوی نواهای فراموش شده

گفتگو با سیما بینا، راوی نواهای فراموش شده

TV Reports FA
پریسا از موسیقی ایرانی و عرفان می گوید

پریسا از موسیقی ایرانی و عرفان می گوید

TV Reports FA
Logo: Mana Immigration

Logo: Mana Immigration

Logo
Logo: Mana Life

Logo: Mana Life

Logo
Logo: Homa Trading

Logo: Homa Trading

Logo
Logo: Oxford Academy

Logo: Oxford Academy

Logo
Logo: Mana Travel

Logo: Mana Travel

Logo
Logo: Midval Trading

Logo: Midval Trading

Logo
Logo: Solutsy Group

Logo: Solutsy Group

Logo
Drawing: Persian New Year

Drawing: Persian New Year

Video
Drawing: Nostalgic Trips

Drawing: Nostalgic Trips

Video

Contact

Get in Touch

647-609-1703

Toronto

mohammad[at]tredex.net

Available

How Can I Help You?